Newspaper Ads Target at Specific Audience

As newspapers usually classify their contents based on certain sections, your ads placement is usually matched against the relevant section, and thus, offering you a more specific target audience or readers. For instance, a Lifestyle Section of the newspapers will be benefiting for lifestyle related products and services such travel packages, fashion apparels, food and beverages, etc. For IT Section of the newspapers, ads placement related to IT such as computer software and hardware will be benefiting to the advertiser because the readers who are interested in this section could be the potential buyers of these products.

Apart from ads placement in sections with similar or relevant content, local newspaper advertising can also target a specific group of readers through special sections, releases and inserts according to seasonal occasions such New Year Celebration including Hari Raya, Chinese New, Deepavali and Christmas, National Day, as well as specific geographic areas such as a neighbourhood, specific groups of people such college students, etc.

Special Deals and Extras

At Positive Media, we will try to get you advertising packages and deals that best suit your needs and expectations. Whether you are running a big corporation or small business, we offer you a wide-range of newspapers advertising packages that allow you to mix and match according to your advertising budget and marketing aims. From classified to column ads in various sizes to non-colour and colour-print, as well as design layouts and insertions, Positive Media Advertising Team will help you to negotiate with our Media Partners to get you the most cost-effective deals for your newspaper ads placement.

What’s more, nowadays, many major newspapers such as The Stars, New Straits Times, Utusan Malaysia, The Borneo Post, Sin Chew Daily and China Press, also provide digital newspapers platform where you can place your ads online along with your local newspaper printed ads. This way, your brand, products or services can gain more exposure through printed newspapers ads and also digital newspaper ads, covering wider groups of readers and potential customers.


“I consider Positive Media an extension of my marketing team. They are responsive, creative and thoughtful in their approach and recommendations. It’s nice to depend on their expertise.”

— K.G.

Let's work together

Any questions or inquiries about our advertising services? We would be happy to answer your questions. Contact us now!



Positive Media PLT
Level 3, Wisma Suria,
Jalan Teknokrat 6, Cyber 5,
63000 Cyberjaya, Selangor.

T: 03-8322 2455