Newspaper Ads Target at Specific Audience
As newspapers usually classify their contents based on certain sections, your ads placement is usually matched against the relevant section, and thus, offering you a more specific target audience or readers. For instance, a Lifestyle Section of the newspapers will be benefiting for lifestyle related products and services such travel packages, fashion apparels, food and beverages, etc. For IT Section of the newspapers, ads placement related to IT such as computer software and hardware will be benefiting to the advertiser because the readers who are interested in this section could be the potential buyers of these products.
Apart from ads placement in sections with similar or relevant content, local newspaper advertising can also target a specific group of readers through special sections, releases and inserts according to seasonal occasions such New Year Celebration including Hari Raya, Chinese New, Deepavali and Christmas, National Day, as well as specific geographic areas such as a neighbourhood, specific groups of people such college students, etc.