Creating entertaining advertisements to attract viewers’ attention is one of the advertising strategy. Most viewers like advertisements that are not cliché and are capable of attracting their attention. Mostly, television commercials that highlight humour and things that are less common can actually make the advertised product viral!
Ability to reach consumers personally TV advertisements are basically recorded presentations. When the advertisement is played about a particular product, it is like giving a presentation to individuals. Since television has a wide range, the marketing of a product will be easier even when they have not met the consumer.
Last but not least, TV advertisements gives a huge impact to the viewers where they will easily remember the advertisement. With television advertising, this impact can be easily achieved. The viewers are ‘forced’ to remember a brand and product since it will appear on TV frequently.