As compared to stiff, motionless ads that are fixed in a spot, bus advertising could be a much better choice if you wish to “strut” your brand around town, reaching out to mass audience within a certain location or geographical area. According to the ‘Annual Review 2017’ by the Land Public Transport Commission Suruhanjaya Pengangkutan Awam Darat -SPAD the average daily bus ridership in Greater Kuala Lumpur or Klang Valley is 517,116. Can you imagine that your brand is being displayed to over 500,000 bus riders in Kuala Lumpur or Klang Valley every day?
With various types of taxi services ranging from Budget Taxi, Airport Taxi, Grab Car, Premier Taxi and many more, your advertisement actually travels from town to town, and even across the border from one state to another. As such, with your brand, products or services featured on the vehicle wrap around taxi or Grab cars, it enables your brand, products or services to gain higher visibility at different geographical areas, reaching out to a wider range of audience, building brand awareness amongst the local community and foreign travellers.
As compared to buses that moves around a specific town area within its designated route , LRT and MRT line that actually cut across the border of cities or even states allow your brand messages to be taken to several larger key areas.
For example, people who lives in Ampang, Selangor, may work indifferent parts of the city such as in Kepong or Petaling Jaya, who may transit from one LRT line to another line.
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