Strutting Your Brand Around Town with Bus Advertisement!
As compared to stiff, motionless ads that are fixed in a spot, bus advertising could be a much better choice if you wish to “strut” your brand around town, reaching out to mass audience within a certain location or geographical area.
According to the ‘Annual Review 2017’ by the Land Public Transport Commission (Suruhanjaya Pengangkutan Awam Darat -SPAD), the average daily bus ridership in Greater Kuala Lumpur or Klang Valley is 517,116. Can you imagine that your brand is being displayed to over 500,000 bus riders in Kuala Lumpur or Klang Valley every day?
Even if your bus advertisement managed to reach out to a mere 1% of the 500,000 daily passengers, you will have 5,000 leads. This is why bus advertising is a great choice of advertising channel if you are looking for cost-effective, on-going method of advertising which offers high visibility, mobility and impactful brand awareness.
How does bus advertising work?
If you are looking for an on-going advertisement channel that is cost-effective with high visibility, bus advertising is a great choice! Having your brand, product or service displayed on the exterior of a moving bus not only help you reach out to a mass audience, but also help you target a specific geographical area where your potential target customers could be.
At Positive Media, we help you negotiate with our bus advertising media partners to get you the best deal to optimise the impact of your bus advertisement. From attractive design to catchy taglines on the bus wrap, up to the monthly bus ads rental package, you can rest assured that they are well taken care of.