According to “Malaysia Entertainment and Media Outlook 2015 -2019” by PwC, Malaysia’s advertising revenue is projected to experience stable growth at CAGR of 4.0% over the 2014-2019 period, with limited changes in the share of total advertising expenditure, and Newspaper advertising is expected to remain the dominant platform over the next five years, followed by television.
As reported in the “Malaysia Entertainment and Media Outlook 2015 -2019” by PwC, newspapers have retained the LARGEST SHARE of the country’s advertising market.
According to the same report, the total newspaper revenue is forecasted to grow at a compound annual growth rate (CAGR) of 2.4% between 2014 and 2019, whereby print newspaper advertising revenue is expected to rise from US$1,436 million in 2014 to US$1,597 million in 2019, accounting for 98% of the segment’s total revenue at the end of the forecast period. Meanwhile, digital newspaper advertising revenue is expected to grow by 15.9% CAGR over the same period, accounting for 2% total newspaper advertising in 2019, up from 1% in 2014.
Fast Turnaround Production Time for Newspaper Ads Changes
Another advantage of newspapers advertising is the fast turnaround production time when it comes to any revision or changes for your ads content. If you need to make a little tweak to your ad, the newspaper advertising department can usually get the job done pretty fast as long as it is submitted before the cut-off time for ads submission.
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