“Over 19.71 Million Malaysians Tune in to Radio for an Average of 14 Hours 30 Minutes Weekly. GfK and Commercial Radio Malaysia Releases the Second Wave of the Radio Audience Measurement Results” (Source: Press Release published on GfK website on 10.11.2017)
In the same press release, it also mentioned that after hearing an advertisement on radio, 33% of radio listeners are made aware of a new brand or product, which then prompted 33% to search or research on the product or the brand. It is also reported that about 24% of radio listeners visited the advertiser’s website and store respectively, 25% of radio listeners considered buying the advertised product or service.
Let’s do some simple arithmetic on how effective your radio ads can be …
If 33% of 19.71 million Malaysians who tune in to radio are made aware of your brand, product or service, that makes up about 6.5 million Malaysian! Wouldn’t it be great if your brand, product or service can reach out to 6.5 million Malaysian with a few rounds of radio ads, especially during prime time?
What have you got to lose by placing your ads on radio? As compared to the small amount of spending on radio advertising, the results you gain are exponential! Call us now!