Newspapers ads have a higher credibility!
What are the chances of you reading a newspapers ad as compared to a website pop-up ad?
Most people still choose to read newspapers ads rather than website pop-up ads because newspapers ads are considered to have a higher credibility — newspapers ads are more convincing especially if placed in reputable newspapers that have a long good standing in the market, for instance, our local dailies in various languages such as The Stars, New Straits Times, Utusan Malaysia, The Borneo Post, Sin Chew Daily, China Press, Nanyang Siang Pau and so forth.
Most people find website pop-up ads intrusive and sometimes can be quite distracting. Meanwhile, ads are often expected by readers in local newspapers because it has become an acceptable norm amongst newspapers readers. And some readers may even try to look for certain ads in the local newspapers as the ads are all classified and easier to look through or to be kept aside for later reading.
Building your brand reputation through newspapers ads
Consistent placement of ads in the newspapers help promote your brand awareness and reputation as members of a community are convinced that a trusted local newspapers publisher would not do business with companies that are untrustworthy. Hence, placing your ads in a trusted local newspaper that has a loyal customer base will help you build your brand and company’s reputation within the community.
So what are you waiting for? Call us now!