While advertising, there are two straightforward options to choose from, Print Ads and Online Ads. Print ads include Brochures, flyers, and ads in Newspapers and Magazines (many other printed material for public). Online ads include PPC, social media and many forms are coming up in Online Ads. These two are clearly very diverse.

But Print Ads or Online Ads?

In the best case scenario, your business would want to use both print and online advertising approaches to reach the highest numbers of targets. But, if you have to choose one or the other, I am sure, you would cherry-pick online advertisements as solely the better choice.

Do not discard Print Ads yet…

Whether you are just launching a new business or you’re a veteran entrepreneur, tests of how to best influence your clients is an accustomed pain. With Covid 19 Pandemic around and persistent changes in marketing and advertising, it’s tough to keep up with all the mediums and avenues to choose from. But despite all the options available, one medium that continues to be a worthy investment is Newspapers.

What is Newspaper Advertising?

Newspaper advertising has been the longest-running form of advertising available for businesses to market their products and services. There are a lot of variables that go into a newspaper ad, depending on objectives. But, mostly, newspaper advertising is running an ad for your business in a publication – either print or digital.

 

Is it worth to advertise in your local newspaper?

Before going into the advantages of newspaper advertising, it’s essential to note how Malaysians current media consumption and learn about the most accessed media outlets.

• Only 38% believe that offline media will slowly phase out in the next 5 years, while 62% believe it will still be relevant.
• Top 3 offline media outlets that are consumed the most is the television (82%). The radio (58%), and Newspapers (47%).
• Top 3 English language newspapers that respondents frequently read are The Star, New Straits Times, and The Sun.
• Top 3 Malay language newspapers that respondents frequently read are Sinar Harian, Harian Metro, Berita Harian.

So, even though technological progresses, many people still choose the traditional print format for news.

Advantages of Newspaper Advertising

Better Range

We’re all aware with the short attention span most human have. On the internet, that’s a mere 8 seconds.

This shows that print advertising has great potential in getting your message to your readers and encouraging them to act.

 

For printed media like newspapers and magazines, readers are much more inclined to pay attention for more extended periods of time. Newspaper readers consume news in this medium because they both do so leisurely (and are therefore not rushed like the digital counterparts), or they value the news and content.

Enhance Target

Depending on the types of publications you are working with, many newspapers offer ways in which businesses can target particular audience demographics. You can get even more focused by using a niche publication to target a specific demographic or ethnic group. When you combine your print strategy with digital initiatives, you can leverage behavior targeting through a newspaper’s digital property. In this way, you can ensure your message will get in front of your target audience across many different platforms at a higher frequency than choosing print or digital alone.

Less Expensive

Newspaper advertising costs vary and can get very very expensive if you don’t do it right. Still, when done well, newspaper advertising typically costs less per thousand readers than many other forms of marketing.

Flexibility

There are many kinds of newspaper ads you can choose from Display, classified, inserts etc. You also can choose the exact size, location, and design for your ad.

More, a newspapers and Agencies have a team of designers that can work with you to create your ad if you’re a smaller business owner and don’t have design resources.

Better Engagement

A majority of newspaper readers are much more engaged with newspapers because they value the news more than they do when scrolling social media or watching television.

Whether it’s print or digital, newspaper readers are highly engaged and super attentive.

Early Adopters

This may be a surprise to you, in fact most newspaper readers are actually early adopters to new products and brands. And for a new business, appealing to early adopters is critical to building momentum. Besides being early adopters, but they also have significant purchasing power. Newspapers is one of the best channel to directly get in front of an affluent, educated audience ready to spend some money. With proven track record.

Bridges The Gap Between Online And Offline

Even though it’s print, newspaper ads are highly effective in this digital age. 62% of consumers trust print advertisements more than search engine ads.

 

Newspaper Advertising Costs

Newspaper advertising rates vary, as is the case for all forms of marketing, depending on a few factors. Some of these factors include:

• Ad size : Newspaper ads are sold by column cm in Malaysia. Bigger the size, will take up more print or digital real estate so it will cost more compare smaller ones.

• Ad Position : Request to put your ad near the front of the newspaper is going to cost more than placing an ad near the back. Where you choose to place the ad on the page is another factor.

• Number of Ads : Daily newspapers ad will cost more than monthly or weekly, but the more you run an ad, the less it will cost over time. In newspaper advertising, the more you buy, the more discounts you will be able to get, so make sure to inquire about any potential deals

• Ad types : Price varies from types of ad. For instance, a house for sell (line ads) classified ad may cost less than a box ad or Display advertisement on an editorial page.

 

Types of Newspaper Advertising

There are three main buckets – or categories – in which businesses can run their newspaper ad as.

Display Ads

Display ads are more common types of newspaper ads. It is also known as box ads. They are dedicated various sections of newspaper page running from one-eighth of a page to a full page.

From FMCG products like cosmetics, electronics, and home goods to Property, Car, Travels and many industry are found in these spaces.

 

Classified Ads

These are specific listings, charged by word count, that are organized by various categories such as Pets for Sale, Employment Wanted, Local Activities, Announcements, and more. 

They can appear both in print and digital versions.

 

 

Newspaper Advertising Tips

Some of the best newspaper advertising tips and actions you need to know if you are going to pursue newspaper advertising as a medium.

Select Newspapers Carefully

Not every newspaper is the same.

It’s true, every business owner can advertise on Facebook (their audience can be narrowed), but not every business can or should advertise in a The Edge, Sinar Harian, Berita Harian,The Star, Sinchew  newspaper.

In Malaysia there are Malay, English, Chinese, Tamil language papers are available. Think about the type of audience you want to reach to determine the best action plan.

Conduct Research

Research your newspaper options and negotiate rates, but also do research your competitors. It becomes counter intuitive while competing for the same customers’ attention. It’s smart to go where your competition isn’t, so be reminded of where competitors are advertising, what their ads look like, what message they are dispensing.

Focus On Design

The audience may be logically more engaged in the content. Being advertiser, still need to grab readers’ attention. So it is imperative to think creatively and focus on attractive headlines, beautiful imagery, and catchy slogans readers can remember.

Your message must be short yet informative enough to take desired action.Newspaper ads fail when businesses run ads with mediocre copy and inferior visual design.

Newspapers ads have a higher credibility!
What are the chances of you reading a newspapers ad as compared to a website pop-up ad?
Most people still choose to read newspapers ads rather than website pop-up ads because newspapers ads are considered to have a higher credibility — newspapers ads are more convincing especially if placed in reputable newspapers that have a long good standing in the market, for instance, our local dailies in various languages such as The Stars, New Straits Times, Utusan Malaysia, The Borneo Post, Sin Chew Daily, China Press, Nanyang Siang Pau and so forth.

Most people find website pop-up ads intrusive and sometimes can be quite distracting. Meanwhile, ads are often expected by readers in local newspapers because it has become an acceptable norm amongst newspapers readers. And some readers may even try to look for certain ads in the local newspapers as the ads are all classified and easier to look through or to be kept aside for later reading.

Building your brand reputation through newspapers ads
Consistent placement of ads in the newspapers help promote your brand awareness and reputation as members of a community are convinced that a trusted local newspapers publisher would not do business with companies that are untrustworthy. Hence, placing your ads in a trusted local newspaper that has a loyal customer base will help you build your brand and company’s reputation within the community.

So what are you waiting for? Call us now!

Seize the opportunity to flaunt your brand by placing your advertisements on more than 61,000 taxi and Grab cars in Peninsular Malaysia.

Based on the “Key Statistics of Taxi Industry in Peninsular Malaysia” by the Land Public Transport Commission, commonly known as SPAD (Suruhanjaya Pengangkutan Awam Darat), there are more than 61,000 taxi in Malaysia, comprising various categories of services ranging from Budget Taxi, Airport Taxi, Hired Car, Premier Taxi and many more.

What’s more, with the convenience of Taxi-Booking Apps and other Ride-Hailing Apps such as Grab, JomRides and Mula, the number of taxi and Grab car is growing quite rapidly. The rise in the number of taxi and Grab cars on the road has created another opportunity for the advertising industry, namely the Taxi or Grab Car Advertising.

Cost-Effective for Long-Term Advertising

Taxi or Grab Car Advertising is one of the cost-effective long-term advertising that suits small to medium size businesses. For most small businesses, one of the main obstacles when it comes to marketing their products and services is budget. As compared to TV or Cinema Advertising, taxi or Grab car advertising is very cost-effective as it offers your advertisement the mobility and visibility, 24 hours a day, 7 days a week. At Positive Media, our advertising team will help you to get the best car advertising deal that is hassle-free. From vehicle wrap of your ads design to negotiation with the medias, let our advertising team handle these tedious tasks for you.

So what are you waiting for? Call us now!

Source:
http://www.spad.gov.my/tfr2013/profile-outlook/key-statistics-taxi-industry-peninsular-malaysia

According to “Malaysia Entertainment and Media Outlook 2015 -2019” by PwC, Malaysia’s advertising revenue is projected to experience stable growth at CAGR of 4.0% over the 2014-2019 period, with limited changes in the share of total advertising expenditure, and Newspaper advertising is expected to remain the dominant platform over the next five years, followed by television.

As reported in the “Malaysia Entertainment and Media Outlook 2015 -2019” by PwC, newspapers have retained the LARGEST SHARE of the country’s advertising market.

According to the same report, the total newspaper revenue is forecasted to grow at a compound annual growth rate (CAGR) of 2.4% between 2014 and 2019, whereby print newspaper advertising revenue is expected to rise from US$1,436 million in 2014 to US$1,597 million in 2019, accounting for 98% of the segment’s total revenue at the end of the forecast period. Meanwhile, digital newspaper advertising revenue is expected to grow by 15.9% CAGR over the same period, accounting for 2% total newspaper advertising in 2019, up from 1% in 2014.

Fast Turnaround Production Time for Newspaper Ads Changes

Another advantage of newspapers advertising is the fast turnaround production time when it comes to any revision or changes for your ads content. If you need to make a little tweak to your ad, the newspaper advertising department can usually get the job done pretty fast as long as it is submitted before the cut-off time for ads submission.

So what are you waiting for? Call us now!

How do you determine whether cinema advertising is the right advertising for your products or services? Here are a few factors that may help you consider about advertising in cinema:

1. Cinema advertising is highly effective for short promotional campaigns

For instance, if you are running a short promotion for Valentine’s Day, placing the cinema ads one to two months before Valentine’s Day would be ideal, and if your ads can be placed along movie genre that is related to love and relationship, it would create a much greater impact.

2. Genre of Movie and Target Age Group

If your target audience are parents and children, it would be best if the advertisement matches the genre of movie that is suitable for viewing of parents with their kids such as animation, cartoons, and certainly not thriller or horror genre. If your target market are teenagers to adults, placing cinema advertisement with the action or thriller genre makes more sense and more appealing.

3. Location and Demographic of Target Audience

If you would like to target a specific group, for example, English movie-goers or Chinese movie-goers, you should first find out what whether the cinema is located in the areas where the majority of people within that community is mainly well-verse in English or Chinese. This will help you make a better choice as to which cinema in which location to choose that best fits your advertisement and marketing aims.

4. Frequency and Duration

If you are considering cinema advertising, frequency and duration are some of the aspects you may want to look into as they also affect the advertisement cost. For instance, the loading charges based on the sequence of your ads before the main featured film starts will also determine the cost of your cinema advertisement. For example, counting down from the tenth position before the main film begins, the loading charge will be much lower as compared to ads placed at the second or first position before the main film begins. Certain cinemas that are listed as Prime Cinemas at certain popular locations would have a different advertisement rate. Whereas, premium slot, movie trailer tag-on or sponsor lead-in slot will require a higher loading charge.

So what are you waiting for? Call us now!

Expose Your Brand to over 690,000 LRT & MRT passengers in Kuala Lumpur or Klang Valley!

According to the ‘Annual Review 2017’ by the Land Public Transport Commission (Suruhanjaya Pengangkutan Awam Darat -SPAD), the average daily rail ridership in Greater Kuala Lumpur/Klang Valley increase by 7.5% from 645,601 in 2016 to 694,057 in 2017. It also reported that the LRT Kelana Jaya line led the growth, with an increase of 7% or 272,684 average daily ridership in 2017 as compared to 254,854 in 2016.

Just Imagine the impact of advertising your brand, product or service to over 690,000 LRT or MRT passengers in Kuala Lumpur or Klang Valley every day! LRT or MRT Advertising is a great advertising medium because of its high visibility and high mobility which create powerful brand awareness amongst the passengers.

LRT or MRT Advertising Certainly Works!

At Positive Media, rest assured that we can help you negotiate with our LRT or MRT advertising media partners to get you the best deal, allowing you to optimise your LRT or MRT advertisement. From the advertisement wrapping the exterior of the LRT or MRT coach to signage or ads place against the interior wall of the LRT or MRT coach.

So what are you waiting for? Call us now and let us help you optimise your LRT and MRT ads to boost your sales!

1. Greater Creativity and Flexibility

Digital billboard offers greater creativity as different format of presentation can be used to portray your brands, products or services. From animation to video ads, you can create a promotional video that matches the theme of your marketing campaign. What’s more, the advertisement on digital billboard can be displayed on specific time of days, for instance, during heavy traffic hours, which offers greater flexibility. In addition, it allows you to change messages throughout the course of the advertisement’s tenure.

2. Cost-Savings

Digital display on billboards does not require poster printing, and thus, cutting down the cost of printing.

3. Real-Time Updates

With advancement of digital technology, real-time updates to current events can be displayed instantaneously on digital billboards.

4. Targeted Demographic

Digital billboards positioned on locations with high visibility such as exterior building of shopping malls or buildings facing the direction of heavy on-coming traffics offers a better exposure to capture attention of specific demographic of consumers.

5. Effective Brand Building

You can easily boost your brand awareness among the mass public with digital billboard advertising. For instance, a brief video ad can be repeatedly displayed on the digital billboard over a hundred times every day.

Tips for Effective Digital Billboard Advertising

Here are some tips to help advertisers to optimise their digital billboard advertisements:

• Craft an engaging advertisement with simple and appealing tagline, images, and animations or video choreography that can evoke emotions or feelings of consumers to stimulate a reason to buy your products or services.

• Choose billboard location with high visibility and heavy traffic flow to reach out for a wider range of audience. Call us now!

Nowadays, with improved transportation and entertainment convenience, people tend to spend more time away from home, and thus, outdoor advertising or out-of-home advertising has a great potential in reaching out to active consumers.

If you want your brands, products or services to reach a broader range of audience, then, billboard advertising is an impressive marketing platform that can help you achieve your marketing aims.

Despite the diversity of income groups, cultural and education background, people travel most of the days; travelling to work, sending kids to school, going for business trips, or going for a vacation during holidays, as well as meeting family and friends on various occasions. For these reasons, billboard ads can easily reach out to mass audience, especially when the advertisements are placed at locations with high visibility.

Digital Billboards — Great Advertising Option for Targeted Marketing Campaign
If you are looking for advertising method for short-term, targeted marketing campaign for a certain promotion period or seasonal events, digital billboard advertising is the right choice that serve this purpose.

For instance, if you are running a 3-week marketing campaign for a certain product or service during a festive season such as Hari Raya, Chinese New Year, Deepavali or Christmas, you may place your advertisement on digital billboards as it is cost-saving offers greater creativity and flexibility. Call us now!

The standalone feature of a billboard advertisement that is huge in size can easily catches the attention of consumers who pass by the billboard. With the right copywriting of simple and effective slogans, appropriate images and design, and set up in a good location, billboards ads can do wonders in imprinting your brands into consumers mind.

Imagine the image of your product or service featured on a large billboard stretching along an overhead bridge, and with the heavy traffic along this road, thousands of vehicles pass through this road every day, it means that your brand, product or service will be repeatedly portray to consumers who frequently pass through this road. Hence, the image of your brand, products or services will be imprinted in consumers mind.

Let’s do a simple arithmetic …

Assuming if 1,000 vehicles pass by the road every day where your billboard advertisement is located, in 30 days, the image of your brand, products or services will be showcased to 30,000 vehicles which pass by this road.

Let’s take the most conservative figure, say 1% of the 30,000 passers-by in a month actually call to make inquiry about your products or services, you will get at least 300 leads which can be potentially turned into your customers.

So what are you waiting for? Call us now!